Creative Direction: Andrea Vaughn
Art Direction: Laura Zuzelski
Photography: Grace Rivera + Dan Vanduinen
Copy: LydiaWritesGood

Hush Puppies iconic bounce™ technology is made with an innovative, new foam to deliver instant gooshy comfort that lasts all day long.

To reinvigorate the bounce™ visual identity, I brought the system that was based in a technological rigid space into a soft yet modern system that matches the Hush Puppies brand voice and DNA. This being an important franchise for the global partners, it was important to help unify the partners and bring bounce™ into a new and exciting space.