In 2021, Foot Hug came out of the pandemic where comfort and optimism was needed the most. The Virginia Satir quote was the insight where we based the campaign around, entitling it Foot Hug. Hush Puppies released a line of shoes that had hug like benefits for your feet; which are the top selling shoes to this day. To amplify the storytelling of the shoes, I proposed two out of home boards that were placed in Soho, NY and Los Angeles.

Creative Direction: Andrea Vaughn
Art Direction: Laura Zuzelski
Graphic Design: Tyler Wendling
Photography: Grace Rivera
Copywriting: LydiaWritesGood Video: Andy Madeleine + Tyler Wendling