Creative Direction: Andrea Vaughn
Art Direction: Laura Zuzelski
Graphic Design: Tyler Wendling
Photography: Grace Rivera
Videography: Andy Madeleine
Copywriting: LydiaWritesGood

“Hush Puppies believes in comfort, color, and optimism. After the past couple years, we believe comfort is more important than ever. Whether it’s a hug from your mom or a cozy pair of Hush Puppies slippers. Getting cozy, comfortable and connecting with others is important for our daily lives and well-being. “Family therapist Virginia Satir once said, “We need 4 hugs a day for survival. We need 8 hugs a day for maintenance. We need 12 hugs a day for growth.”

In 2021, Foot Hug came out of the pandemic where comfort and optimism was needed the most. The Virginia Satir quote was the insight where we based the campaign around, entitling it Foot Hug. Hush Puppies released a line of shoes that had hug like benefits for your feet; which are the top selling shoes to this day. To amplify the storytelling of the shoes, I proposed two out of home boards that were placed in Soho, NY and Los Angeles.